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There hasn’t been much innovation in voluntary in the last few years, explains Kevin McNamara, enrollment strategist with The Standard, because of a barrier of making education around the plans contextual with employer-provided plans.
Speaking on the sidelines of EBA’s Workplace Benefits Mania in Nashville, Tenn., last week, McNamara explained that technology is making these changes easier, as providers can build things that “leverage the data they know about customer/employee set and other plans.”
In the past, the only way an insurance provider could do that was to send a human who could think that way, he adds. As these trends take off, he shared where voluntary is moving.