Get to Know Interactive Email Epsilon’s Email Trends Guide has everything you need to know about interactive email.

[Sponsored by Epsilon] It’s more important than ever to reach your customers with timely, relevant content – especially in the coming months. Pioneering email marketers are using interactive methods such as kinetic techniques, agile content and…

Healthcare marketing departments have cut media spend and paid advertising by 38.5% due to COVID-19, with many top initiatives becoming a lower priority. So reveals Binary Fountain in a new study [download page] exploring what healthcare marketing looks like…

AARP and Playstation made waves with their marketing campaigns last year in terms of conversation offline and online, respectively, it seems. New data from Engagement Labs shines a light on the brands whose marketing campaigns accounted for the highest share…

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers…

For marketers who want their content to cut through the noise, the familiar ‘Tuesday at 10’ slot is indeed the best time to reach the C-suite, according to a new report [download page] from NetLine. Using content consumption activity data, the study…

More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback. A recent report [download page] from DISQO shares this and other insights into how and why consumers choose to make…

Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report [download page] from Wunderman…

For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there…

It is not just streaming video services whose viewing hours have increased in the wake of the COVID-19 outbreak. According to new data [press release] from The Diffusion Group (TDG), pay-TV on-demand viewing has also been on the rise. The survey of almost…

For social marketers, it is increasingly vital to execute campaigns and strategies that stand out. With most brands convinced about the benefits that a strong social presence can bring, marketers face the challenge of cutting through the noise to reach their…

For marketing and sales organizations looking to improve their lead-to-customer conversion rates and overall revenue, collecting and maintaining high-quality CRM data could be the key to positive change, per results from a recent study [download page] by…

Enterprise companies have numerous reasons to invest in improving their customer experience (CX), as a poor experience will lead to low customer retention (41%) or a decrease in sales (39%), according to a recent survey. Indeed, a Forrester Consulting study…

Among the various repercussions and changing consumer behaviors attributed to the coronavirus pandemic, Americans are expected to spend more of their time on social media this year, per new forecast data from eMarketer. The research firm estimates that adult…

A conversation with almost any journalist or editor (including the team at MarketingCharts) will reveal that they are inundated with irrelevant pitches from PR professionals. For stats that back this up, a global survey [download page] by Cision of…

Connected TV (CTV) device market share leaders Roku and Fire TV each saw a 55% year-over-year increase in viewing hours in Q1, according to Conviva’s State of Streaming report [download page] for Q1 2020. As much of the world was told to stay at home,…

US CPG dollar sales saw a 2.2% rise year-over-year in 2019, continuing steady growth since 2017, according to a recent study [pdf] from IRI and Boston Consulting Group (BCG). Private label and extra small companies were drivers of growth last year with large…

Marketers pride themselves on knowing their audience – and the most successful content marketers put their audiences’ needs first. Indeed, when it comes to the ingredients behind a successful content strategy, the highest-ranked factor among…

Marketers Chase First-Party Data More Aggressively In responding to regulations, many have used external experts, first-party data and agile approaches to stay ahead.

With Europe’s GDPR and California’s CCPA being in place for some time, marketers are able to take stock of the impact. Fortunately, some two-thirds (67%) of marketers see recent privacy regulations as positively impacting marketing, while 9 in 10…

Facebook giving made up 3.5% of all non-profit online revenue in 2019, with Health non-profits benefiting in particular (9.5%), according to M+R’s latest Benchmarks data. Alongside a decrease in revenue from email, the amount raised through Facebook…

As of Spring 2020, one-quarter (24%) of adult Americans now own a Smart Speaker, up from 21% in 2019. Indeed use of Smart Speakers by their owners is on the rise, according to recent data [download page] from NPR and Edison Research. Since the outbreak of…

When marketers think of social media, it’s easy to think of its use by consumers and how to connect with them – whether through TikTok, Instagram Stories, or Snapchat. But when Episerver polled 600 B2B decision-makers for its latest report…

While CRM isn’t used by all companies, when it comes to high-growth firms its adoption is ubiquitous, according to a recent report [download page] from TOPO. In this respect among others, sales tech usage often mirrors that of marketing tech. According…

It’s in the interest of any subscription-based company to keep churn rate low. With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to…

Cannabis is now legal for recreational use in 11 US states, with another 33 allowing cannabis use for medical purposes. As more states legalize its use, it appears that the number of American adults who consume cannabis products – including marijuana…

When the California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, many affected businesses were not completely prepared for the changes and were short of being compliant with the new regulations. With the first quarter under the new…

In spite of fears that gaining new business would be difficult, 2019 turned out to be a good year for agencies. A new report from Society of Digital Agencies (SoDA) reveals that 6 in 10 agency leaders say they had a strong year in 2019, with about one-fifth…

Brand Awareness is Top of Mind in Email Signature Marketing With email being their main source of customer interaction, some small businesses are turning to email signature marketing.

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales. Email signatures can also be used to drive these objectives, per a…

The 10 Most Valuable Global Retail Brands in 2020 With a Brand Value of $415.9 billion, Amazon remains at the top of the list, which was created prior to the COVID-19 pandemic.

The world’s most valuable retail brands have experienced 12% growth in brand value this year to reach a total of $1.5 trillion, according to the latest annual rankings [pdf] from BrandZ. Although this growth was considerably less than the 33% growth seen…

US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018…

Almost 6 in 10 B2B companies (57%) in the US have reduced their marketing spend as a result of the coronavirus outbreak, according to a McKinsey study of 3,600 B2B decision-makers. But the changes to the B2B model are more significant and potentially…

OTT subscription service adoption continues to increase in the US, with new data from Parks Associates revealing that 76% of broadband households now subscribe to at least one OTT service, up from 72% of households for the same quarter in 2019. Similarly, a…

Nine in 10 (91%) marketers consider market research to be beneficial to marketing, but that doesn’t mean all marketers feel that they are good at executing research practices. A recent report [download page] from S2 Research finds that one-third (34%)…

Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of Amazon demand-side platform (DSP) spending focused on awareness and consideration inching closer to the share dedicated to the purchase…

With sporting and entertainment events being cancelled or postponed due to the coronavirus, the US sponsorship industry is now looking at an estimated $10 billion gap in value. Brand sponsors and properties are not entirely aligned on the recovery of this…

Site visits generated by organic search declined by 15% year-over-year in Q1, though Essential Retail sites bucked this trend, according to Merkle’s latest quarterly Digital Marketing Report [download page]. The impact of the coronavirus is clearly…

TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to…

As B2B businesses strive for better overall sale and marketing performance, the value of data quality is becoming more and more apparent. Indeed, a recent report [download page] from Dun & Bradstreet finds that almost three-quarters (73%) of the 500 B2B…

Non-Profit Email Volume Declined in 2019, While Response Rates Improved Fundraising email response rates improved, though email accounted for a smaller share of online revenue than the prior year for the non-profits analyzed.

Non-profit email volume decreased in 2019 to an average of 50 emails sent per subscriber, according to the latest annual M+R Benchmarks study. This represents a 2.1% decline in email volume year-over-year. Wildlife/Animal Welfare non-profits were the…

Mother’s Day spending is expected to hit a new record of $26.7 billion this year, per the NRF in a new forecast, representing a 7% increase from last year’s $25 billion. A full 86% of US adults plan to celebrate Mother’s Day, which is up from 84% in 2019 and…

One-third (34%) of e-commerce marketers in North America claim to use advanced personalization across their entire customer lifecycle, per the latest report [download page] from Kibo. For those in the EMEA region, this figure is just 1 in 5, suggesting that…

CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a recently-released report [download page] from TOPO. However, it’s not always the more commonly used tools that provide the highest satisfaction and…

Product reviews are a crucial way for companies to build consumer trust and to help customers make confident purchase decisions. According to recent research [download page] from Bazaarvoice, consumers seeking reliable information about a product trust…

Cost-per-click (CPC) is one of the most commonly used metrics companies use to measure objectives. And, per new data from SEMRush shared with MarketingCharts, the Insurance and Online Education industries have the highest average CPC, with these industries…

Early projections show that US media spend on paid social in 2020 is expected to increase by 17% over last year to reach more than $42 billion. And, while the coronavirus may have an effect on overall social media spend this year, Q1 2020 data [download…

TV is reaching fewer US adults than before, as more people are spending time with their smartphones and other connected devices. Recent data from Nielsen reveals that in Q3 2019, more US adults used an app or the web on a smartphone (85%) than watched…

Once again, Scott Brinker from chiefmartec.com has published his list of marketing technology solutions, updating the count to 8,000 from last year’s ~7,000. In conjunction with the update, a survey by MarTech Today and chiefmartec.com shows that marketing…

3 Quick Points About Consumer Attitudes to AI Customer service isn’t a deeply appealing area for adults, who generally prefer interacting with humans than chatbots.

Marketers and advertisers have been exploring how artificial intelligence (AI) can streamline and improve processes such as collecting and analyzing customer data and creating and placing advertisements. But how is the use of AI affecting consumers? A recent…

Across the globe, almost 6 in 10 (56%) adults have access to the internet. While the percentage of adults with internet access has risen over the past few years, there continues to be a significant gap between those countries with and without widespread…

When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues. But the latest report on teens from Piper Sandler (formerly Piper Jaffray) shows that a new player – TikTok – has made…

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