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- Amazon Music has signed on for 40,000 square feet in Williamsburg, Brooklyn.
- The music streaming service will use the new location as production and recording space, a source said, and is potentially related to the platform’s recent announcement that it will stream live performances and other content by artists.
- Amazon just announced it was integrating Twitch, a streaming video site it has invested in, into Amazon Music to allow artists to deliver live performances to users on the platform.
- The deal is another example of how tech companies continue to take space, even as leasing activity overall remains moribund.
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Amazon Music has signed on for space in Brooklyn, the latest example of a major technology firm scooping up offices even as most tenants have remained hesitant to return to the workplace and leasing activity in New York City has come to near halt.
The streaming music service, launched four year ago to compete with Spotify and Apple Music, has agreed to take about 40,000 square feet at 25 Kent Avenue, a recently built office property in Williamsburg. JLL represented the building’s owners in the deal.
A person familiar the transaction said that Amazon plans to use the location as studio and production space for the music service.
Amazon just announced it was integrating Twitch, a streaming video site it has invested in, into Amazon Music to allow artists to deliver live performances to users on the platform. The demand for such content has jumped as concerts have virtually come to a halt amid the Covid-19 pandemic.
It wasn’t immediately clear if Amazon Music’s decision to take the space at 25 Kent Avenue was directly related to the service’s streaming new initiative to showcase performances via streaming video.
Rubenstein Partners, a Philadelphia based real-estate investment company that owns 25 Kent Avenue, did not immediately respond to a request for comment.
A spokesman for Amazon declined to comment.
The deal is one of several substantial office transactions done in recent months by tech companies, who have appeared to double down on office space even as the Covid-19 pandemic has cast the future of the workplace into question.
Last month, Facebook completed a blockbuster deal to lease 730,000 square feet of offices at the Farley Building on Manhattan’s West Side, despite the fact that the company’s CEO Mark Zuckerberg had stated earlier in the pandemic that social media giant plans to let up to half of its employees work remotely over the next decade.
In March, Amazon purchased a former flagship department store for Lord & Taylor on Fifth Avenue for over $1 billion, which it has stated it plans to populate with 2,000 new hires.
Prime Gaming, a streaming video game service operated by Amazon, also recently signed on for 35,000 square feet at 315 Park Avenue South.
And TikTok, the social-media video streaming site, leased over 200,000 square feet in Times Square in recent months.
Tech firms, however, have not been as voracious in San Francisco, another core market for the industry due to its proximity to Silicon Valley.
Google delayed negotiations to anchor an over $3 billion mixed-use office development in San Francisco known as Pier 70. Pinterest also just opted to pay nearly $90 million to cancel a deal to take almost 500,000 square feet at 88 Bluxome Street, another San Francisco office development that is underway.
Salesforce also has put off a deal to apparently take more space near its San Francisco headquarters, according to Robert Sammons, a senior director of office market research in the Bay Area for Cushman & Wakefield.
“Everyone has just put everything on hold for the time being,” Sammons said.
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